‘Black Friday’ event to build on the success of previous expos organised by the Egyptian portal company
The Egyptian property portal Aqarmap is to hold a special online expo event on the 27th of November to showcase new developments from leading builders in the country. The event is the fifth such online expo from the portal company and will be marketed as a ‘Black Friday’ event with a “360 promotional campaign” including promotional material from famous TV anchor Sherin Hamdy.
Now seemingly ubiquitous in developing markets where primary real estate is king, the online new development expo has become a staple feature of many property portals’ marketing calendars around the world, especially since the onset of the pandemic rendered in-person visits impossible. The format is one that Aqarmap claims to have invented back in 2018, and one that is gaining popularity and consumer understanding with every event celebrated.
Amad Almsaodi, CEO and Founder of Aqarmap stated: “It is truly humbling to see the market adopting our model, we started the first version of this concept in 2018 and we called it Online Launches, and in 2019 we evolved the model into Online Expos. It is amazing to see how quickly consumers and developers were able to understand and trust this ambitious model, and we are thrilled about the growth we have been achieving in each Expo. So far, each expo is much more successful than the one before it, and we are confident that this trend will continue.”