How important is offering 24 hour customer service to your consumers? It could very well be the thing that sets you apart from other portals in your market. But how important is 24 hour customer service? When you take a good look at it, it’s quite important.
The customer always comes first. If you want happy, loyal and satisfied customers, they will demand a high level of service and attention. By offering them 24 hour customer service as an amenity, you are demonstrating to your consumers your commitment to quality. You’re basically telling them that they matter, so much so, that you provide service at all hours of the day to make things more convenient for them.
There’s a fairly good chance that some or most other property portals are already offering 24 hour customer service; if this is the case, are you really being as competitive as you could be by not offering the same level of service and commitment to your customers? If a competitor already offers 24 hour customer service, which place do you think your customers will favour more?
Think that you cannot afford to offer 24 hour customer service? Think again. Consider outsourcing services that have proven track records of success. You can afford to offer this type of highly desirable service to your customers without breaking your budget in half in the process. Remember, highly serviced customers are extraordinarily loyal and will stick by your company through thick and thin if you ensure that their needs are tended to, and that they are serviced appropriately.
