A new programmatic digital marketing platform is giving Raine & Horne property listings and managed sites up to 17 times more exposure in front of buyers and tenants and 12 times the industry average clickthrough rates.
The property group has become the first real estate company in Australia to take on Amplify, a new digital marketing platform developed by European social media marketing player, CCT Marketing. The technology pulls together programmatic marketing capability with social media platforms such as Facebook, Instagram, LinkedIn and the Google Ad network in order to automate, customise and optimise advertising in these channels.
Via the solution, the group can create and stream up to 72 unique ads for an individual vendor’s property across multiple online sites incorporating images and copy.
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