Aussie Challenger Homely Gains Ground in Queensland

November 20, 2020
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The free-to-list portal has gained some 30 agencies in the region with some big names among the sign-ups

The Australian challenger portal Homely has reportedly made some big gains in the state of Queensland after a significant marketing push that involved, among other things, sponsoring one of the region’s rugby league teams.

According to a press release, the free-to-list portal has had some 30+ recent agency sign-ups with agents attracted not only by the promise of free listings but also by the depth of Homely’s neighbourhood guides, with one such agent saying:

“in such a crowded marketplace, I’m all for bringing something unique to the table to draw in an audience and stand out. Homely does exactly that through its exclusive Street and Suburb Review content, and I love that someone researching Taringa or Indooroopilly on Homely can find my listings and a treasure trove of local info all in the same place”.

Commenting on his company’s recent success in Queensland Homely co-founder Jason Spencer remarked:

“Our initial success in Queensland is a hugely promising sign for Homely’s further expansion and growth trajectory in the Sunshine State and further throughout Australia in 2021”

Homely reached 400 Australian agent sign-ups back in June thanks to its hard work marketing the portal’s free-to-list offering which aims to create a community of buyers and sellers and target the ‘passive-activation’ market.

November 20, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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