According to a comparison of page view statistics on Australia’s No. 1 property portal, realestate.com.au, and on the No. 1 Chinese international property portal, Juwai.com, some Aussie luxury properties are receiving more views in China than in Australia.
Gold Coast super-luxury agent Dominique Corbett of Corbett & Co. says her vendors increasingly ask her to list their properties valued at AU$6 to AU$15 million or more on Juwai.com.
“Vendors believe the Chinese have the money for these properties right now, while Australians don’t,” she says.
Some high-end clients prefer not to list their properties in Australia at all. They only list in China on Juwai.com. As a result, in Australia they enjoy the privacy of not having their property publicly listed. Yet, they still manage to reach a huge pool of potential buyers.
Ms. Corbett says the number of property views she receives on the two portals suggests where the most buyers are.
For example, her $2.85 million listing at 29 Norseman Court, Paradise Waters, has had 3,834 views on Juwai.com, nearly eight times more than the 484 views it has had on realestate.com.au.
The number of views is as of time of writing and according to publicly available analytics on realestate.com.au and analytics available to customers on Juwai.com.
Ms Corbett is asking $2 million for her penthouse listing in the Q1 building in Surfers Paradise, with its extraordinary 51-square-meter outdoor balcony. On Juwai.com, the penthouse has been viewed 3,857 times. On realestate.com.au, it has been viewed less than one-third as many times, 1,107.
Ms. Corbett’s 4 Ocean Isles penthouse on Main Beach, with its incredible northeastern outlook, has had 4,629 views on Juwai.com, more than four times more than the 980 views it has had on realestate.com.au.