Mortgage Brokerage Aussie Repositions as Full-Service Ecoystem

The Australian proptech firm Aussie has marketed itself as a property ecosystem with its new brand campaign, 'Find. Buy. Own.', repositioning the 33-year-old mortgage broker as a full-service destination for Australians navigating the property lifecycle.

Aussie is one of Australia’s most iconic and trusted home loan brands, from property search and specialist buyer’s agents to expert mortgage broking and integrated conveyancing, with over 30 years of experience. Its new ecosystem approach includes its recently launched Aussie for Agents platform, which offers real estate agents unlimited, zero-cost listings and qualified vendor leads.

More than 100,000 listings from agents nationwide are already live on the platform. Rhett Dallwitz, General Manager of Agent Services, said:

“Our significant investment and broad media reach in promoting Aussie’s Property Search will drive substantial exposure for agents' properties. Combined with our commitment to VPA-free listings across off-market, pre-market and on-market properties, including auctions—this creates a huge win-win for agents.”

Emily Lonsdale, General Manager of Growth, said:

"'Find. Buy. Own.' tackles this inertia head-on, positioning Aussie as the way to get there sooner and easier, with Aussie swooping in to help—a nod to our ‘we’ll save you’ brand legacy."

"This is a huge moment for Aussie and we’re incredibly proud to bring this work to life to help customers stuck during one of life’s most important stages—buying their next home."

Consumer research commissioned by Aussie found that 65% of homeowners felt “stuck and unsure” about purchasing their next home, and were overwhelmed by the process of selling and buying simultaneously.

The new campaign will span television, out-of-home, radio, and digital, and seeks to address the complexity of buying and owning property. The campaign also includes 15-second TV spots dedicated to promoting the Property Search platform.

Aussie's Approach reflects Brokerage-to-Portal transformations in the U.S.

Aussie's public transformation into an end-to-end ecosystem for homebuyers and sellers mirrors the interesting recent wedding between the brokerage Redfin and mortgage lender Rocket in the United States.

With no less than $1.7 billion pumped into the merger, it's clear that Rocket has an appetite to bring itself much closer to the transaction, reducing friction between prospective homebuyers searching for property and getting a mortgage.

The combined entity has already launched its first significant offering, Rocket Preferred Pricing. The new incentive program offers either a 1% interest rate reduction for the first year of a mortgage or a lender credit of up to $6,000. The benefit is available to qualified borrowers who both finance through Rocket Mortgage and transact with a Redfin agent or buy a Redfin-listed property.

Meanwhile, Aussie has over 1,000 brokers and over 220 stores supporting Aussies across the country, while the company offers  3,000 loan products from 20 lending partners.

Interestingly, Aussie appears to be willing to sacrifice advertising revenue from agents to funnel high-quality leads through to mortgage financing. With a recent deal with off-market specialist Listing Loop under its belt, Aussie will be able to further differentiate itself by providing access to, and subsequently capturing the majority of the mortgage market, off-market and FSBO homebuyers nationwide. Users must create an account to access circa 25,000 off-market properties on the platform's home search portal.