A 2016 study from automotive portal AutoScout24 shows that two-thirds of the German car buyers have a preference on how to buy a car according to their gender. It was found that women prefer to take their time so they feel confident about their purchase, while men want to buy a new car as efficiently as possible.
Women attach greater importance to aid in price determination, such as an average price of comparable vehicles (53% of women versus 45% of men). If they have a pre-determined budget in mind, they’re more reluctant than men to defend it in negotiation talks (34 versus 29 percent). They value it more than men when the buyer picks up the car at home with them (39 versus 33 percent). And they prefer personal advice (14 versus 11 percent). Overall women therefore attach a little more importance to comfort and support during the sales process.
Men on the other hand want the buying experience to wrap up as soon as possible (36 percent of women versus 38 percent). Any personal contact with interested parties should be as low as possible. They often have the ideal idea that they are only talking to the person in charge of the dealership. (11 versus 14 percent) and only meet him (25 versus 32 percent).