UK lead generation tool ValPal has produced data showing people are most interested in getting an online valuation for their property between 2pm and 5pm, with a quarter of all valuations taking place at this time in the month of June.
The research also shows vendors in Central London, East Anglia and the North East are most interested in using the online tool in June, closely followed by the home counties and the North West.
- The data analysis was taken from 2,100 ValPal agent clients (approx 12.3% of UK agents, based on there being 17,500)
- ValPal made 22,432 valuations in June
- A quarter of these – 5,600 – were made between 2 and 5 pm
ValPal, which recently won an award for Most Innovative Product from Estate Agent UK Networking, is an instant online property valuation tool developed by Angels Media, one of the UK property industry’s leading digital marketing agencies.
The company saw an upsurge of 200 per cent in its client base following a soft launch early this year and the platform went officially live in May with over 350 leading agent brands incorporating 1500 branches using the tool.
To date, the company says there are over 2000 agent branches using ValPal – “and this is increasing all the time”.
Angels Media CEO Nat Daniels, who is one of ValPal’s developers, says the tool uses pioneering technology and algorithms to convert agents’ website traffic into vendor and landlord leads, via online property valuations.
“Instantly engaging with consumers, ValPal allows an on-the-spot property valuation and that crucial immediate result. In turn the agent gets the opportunity to contact these leads and convert them, so increasing their stock.”
According to Daniels, 12.3 per cent of the estimated 17,500 UK estate agents now use ValPal, with the tool providing these agents with 22,432 leads in the month of June alone.
ValPal clients currently include Leaders, Tepilo, Martyn Gerrard, Lawsons, Beresfords, The Kings Group, EweMove and Balgores among others.
Commenting on the new statistics, ValPal head Craig Vile says the data is interesting for agents as it shows the peak time for interest in property valuation.
“If agents are being savvy, this is the best time to make their calls and secure vendors,” he says.
He adds the company is very excited about the emerging success of ValPal within the agent network.
“Agents using ValPal are realising that engaging with their vendor and landlord audience is making a huge difference to their business.
“Where a lot of agent’s homepages tend to focus on engaging with buyers, now there is a realisation that up to 50 per cent of potential clients visiting their websites are looking to sell and get an idea of the value of their property.
“They need to look at the needs of this audience too. The tool also helps traditional agents compete with the online agents,” Vile says.