Bidroom’s no-commission membership-based hotel platform has already attracted leading hotel brands and apartments, as well as Visa from the payments sector.
Launched in 2014 in the Netherlands, Bidroom currently offers 125,000 hotel properties in 128 countries to frequent travelers who benefit from guaranteed lower room rates compared to other OTAs.
Bidroom’s primary mission is to serve as a fair alternative to the online booking market which is currently defined by excessive OTA commissions that hurt hotel bottom lines, said the company in a statement.
For the first five years of operation, Bidroom focused on building its hotel stock in Europe and North America. Now, it is time for hoteliers in Asia-Pacific to benefit from Bidroom’s unique and “fair-minded” approach, said Bidroom’s COO and Co-Founder Michael Ros.
“Bidroom works as an annual membership model, whereby hotels only pay a contribution after proven success. This substantial saving is shared with the online frequent traveler who will subsequently be paying a guaranteed lowest-available price,” said Ros.
He added: “Bidroom is demonstrably cheaper than all known OTAs. The result is also a significant margin of financial improvement for hoteliers.”
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