boss says there's no worry of fake hotel reviews

January 31, 2019
Share this Post: boss defends platform, saying that users will never have to worry about fake hotel reviews, which can't be said for TripAdvisor, a direct competitor.

“With, it’s always real,” Gillian Tans said during a one-to-one video interview with Yahoo Finance UK at the World Economic Forum in Davos, Switzerland. 

“People cannot leave a review if they haven’t stayed at the property. And it’s a good thing because we know when people actually stay. We don’t have that problem at all,” she said.

TripAdvisor faced a mountain of bad press in 2018 over fake and biased reviews on its site. But the travel competitor said it “uses a combination of technology and detective work to stop fake reviews reaching the site.”

“Review sites have a responsibility to identify and take action against those who try to submit fake reviews. It is a responsibility we take very seriously, and so for more than a decade TripAdvisor has invested in new technology and a team of expert investigators to catch fake reviews,” it said in an online statment.

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January 31, 2019

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