Booking.com boss defends platform, saying that users will never have to worry about fake hotel reviews, which can't be said for TripAdvisor, a direct competitor.
“With Booking.com, it’s always real,” Gillian Tans said during a one-to-one video interview with Yahoo Finance UK at the World Economic Forum in Davos, Switzerland.
“People cannot leave a review if they haven’t stayed at the property. And it’s a good thing because we know when people actually stay. We don’t have that problem at all,” she said.
TripAdvisor faced a mountain of bad press in 2018 over fake and biased reviews on its site. But the travel competitor said it “uses a combination of technology and detective work to stop fake reviews reaching the site.”
“Review sites have a responsibility to identify and take action against those who try to submit fake reviews. It is a responsibility we take very seriously, and so for more than a decade TripAdvisor has invested in new technology and a team of expert investigators to catch fake reviews,” it said in an online statment.
Read more here
Join us in Bangkok the 19th to the 21st of March for the Property Portal Watch Conference.