Booking.com nabs Google exec to lead company marketing

October 8, 2019
Share this Post: 

Booking.com has recently brought on a market veteran from Google to be its new Chief Marketing Officer.

Absent a public announcement, Skift has reported that Netherlands native Arjan Dijk, most previously Google’s Vice President of Global Marketing, assumed the position of Senior Vice President and Chief Marketing Officer of Booking.com in June. Booking.com is headquartered in Amsterdam.

A blurb on a Booking.com page about its executives’ biographies states about Dijk: “A key leader of the Booking.com business, Arjan leads the company’s global marketing efforts, overseeing strategy and execution of all initiatives across the marketing funnel, including the brand, social, performance and innovation marketing tracks.”

LOTS OF GOOGLE EXPERIENCE

Dijk served as Google’s Vice President of Global Marketing for more than a decade until assuming his new position at Booking.com in June. At Booking.com, Dijk replaced Pepijn Rijvers in the CMO role. Rijvers stays on with the company as Senior Vice President of Accommodation, a position he’s held since January.

Djik takes on the CMO role at Booking.com at a key moment. The parent company is in the midst of trying to tilt its traditional search engine marketing bent toward increased emphasis on brand marketing, including TV, in a bid to attract more direct traffic, which officials have stated stands at more than 50 percent of all visitors.

At Google, according to Dijk’s Booking.com biography, he was tasked with “overall strategy and operations for Google’s marketing worldwide. His responsibilities included the marketing of Google’s suite of ads product solutions globally. Arjan also led media strategy and execution for all paid media across Google’s marketing campaigns.”

Read more here

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.

Property Portal Watch Madrid Summit 2019

October 8, 2019

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Lpw Colombo
LankaPropertyWeb Launches Guide to Buying and Selling Property in Sri Lanka

Leading Sri Lankan property portal LankaPropertyWeb has released a guide to buying and selling property in the island nation. Designed...

Read More
Casap Appointment Booking
French PropTech Casap Raises €2.2 Million and Plans to Launch a New Portal

Parisian PropTech startup Casap (formerly Scoppe) has announced that it has raised €2.2 million in seed funding and that it...

Read More
Nobroker Unicorn
Indian FSBO Vertical NoBroker Ties Up Funding Round to Become a PropTech Unicorn

Indian housing marketplace NoBroker has announced that it has raised $210 million dollars in a Series E funding round and...

Read More
Proptexx Hero Image Interview
Ten Questions With Josh Lamerton from PropTexx

As property hunters all over the world get more demanding about how their next homes are presented to them, the...

Read More

Popular News