BoomTown‘s CRM (Customer Relationship Management) system, is now able to automatically import leads from third party sources such as Zillow, Trulia and/or Realtor.com, directly into the BoomTown CRM.
“Managing leads from different sources has often been a complex, multi-step task for Real Estate agents,” said Don Sedota, Director of Product Management for BoomTown. “Our 3rd Party Lead Integration feature eliminates that inconvenience, allowing users to leverage multiple lead sources while taking full advantage of the intelligent BoomTown CRM capabilities.”
The new 3rd Party Lead Integration tool, created by BoomTown’s own software developers, allows real estate professionals to cultivate and manage all their leads through BoomTown’s intelligent CRM. With a simple, one-time email-forwarding setup, leads are automatically imported into the BoomTown CRM from top online sources. Zillow, Trulia, and Realtor.com are just three of the popular lead sources BoomTown supports.
“The BoomTown CRM is now the central hub for all leads,” said Grier Allen, BoomTown’s CEO & President. “With this tool, we automatically put leads from top sources at users’ fingertips, so they can avoid the hassle of managing multiple systems and take advantage of the sophisticated marketing automation and CRM functionality that BoomTown has to offer.”
BoomTown was founded in 2006 and is headquartered in Charleston, SC. The company offers a robust online marketing system for real estate professionals. The system includes a customized WordPress real estate website integrated with local MLS data, personalized online advertising and inbound marketing services, including its latest addition, the CRM, with marketing automation. BoomTown’s software solution is being used by over 650 of the top-producing real estate brokerages and teams across the country and was recognized on the 2013 Inc. 500 Fastest Growing Companies List.
Edited by Gordana Davila