UK property portal giant, Zoopla will be launching a new commercial campaign starting on Boxing Day (The day after Christmas). The advertisement was created by the studio behind Wallace & Gromit.
From Wednesday next week Zoopla will introduce Debs and Jess, two hermit crabs who are navigating the property market in a continuation of the campaign that was originally launched in 2017.
Zoopla commissioned Aardman – the Academy Award winning studio behind Wallace & Gromit – to create the two new CGI animated characters.
The advert will appear during prime-time programming over the Christmas break and afterwards, across TV channels, video-on-demand providers, radio and YouTube and in what Zoopla calls “prime out-of-home locations.”
It forecasts that approximately 90 per cent of ABC1 Adults will see Zoopla’s adverts 12 times.
The portal says that since the ‘crab campaign’ original launch it has helped the broad grow “with spontaneous awareness reaching a record 61 per cent in May 2018 – eight percentage points above Rightmove.”
Investment in this year’s advertising campaign is up 23 per cent annually and Zoopla claims to have invested more than any other property portal in advertising over the past five years as part of its strategy to generate an increasing volume of high quality leads for its agents.
“Our aim is to be the UK’s number 1 property destination and our latest advertising campaign highlights the unique attributes we provide for those looking to buy or rent” explains Zoopla’s chief marketing officer Gary Bramall.
“The investment in, and quality of, our campaign means we are helping support our agents’ businesses via the most-watched channels over the busiest television viewing period of the year."
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