MicroNews: Boxing Day Listings up 42%, says Zoopla

January 4, 2023
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UK #2 portal Zoopla has reported that new listings on its site rose 42% YoY thanks to a "Boxing Day boost".

Agents uploaded 11,613 new listings the day after Christmas, at an average of nearly 5x across other bank holidays in 2022.

Boxing Day is a traditionally busy day for UK estate agents, with many prospective buyers and sellers starting their home search in earnest at the turn of the year.

The boost may have come as a result of Zoopla's latest marketing campaign, which launched on Christmas Day.

Zoopla CEO Andy Marshall went on the record in December to describe the portal's marketing successes.

January 4, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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