Leading online real estate agency Zoopla Property Group (now ZPG) has announced a long-term marketing and software agreement with The Property Franchise Group which will see a number of the group’s branches return to ZPG.
The Property Franchise Group encompasses estate agency and lettings brands including Martin & Co, CJ Hole, Ellis & Co, Parkers, Whitegates and EweMove the hybrid agent, and is the largest property franchise group in the UK with six brands and almost 400 offices across the country.
The new deal is expected to see the return of a large number of The Property Franchise Group brands in the coming weeks to ZPG. As part of the deal, The Property Franchise Group has also extended its agreement to use Jupix, the ZPG-owned leading software platform, for a further 3 years in its Martin & Co business.
Ian Wilson, Chief Executive Officer of The Property Franchise Group said he was happy with the new agreement.
“I am delighted to announce this agreement with ZPG and to be able to offer this to all our franchisees. This deal allows them to list on attractive terms on the UKs #2 and #3 most-visited portals to ensure their customers get the widest possible exposure for their properties and we are looking to ensure that the majority of our franchisees select ZPG as their core marketing partner for 2017 and beyond.”
Commenting on the deal,Christopher Perring, Managing Director of Martin & Co, Exeter said:
“In December, we made the decision to move away from OntheMarket.com after poor lead levels and a lack of external marketing of OnTheMarket. We re-joined Zoopla and in the first week received more leads across our sales and lettings departments than we had done from OTM in a whole month.”