Brazil: cMelhor analyzes the benefits of labor engagement surveys

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Shutterstock 730381336This article was written and published in Spanish and has been translated into English. Click here to read the original article.

Keeping employees engaged is one of the main challenges organizations face today. One way to measure the commitment and align the expectations of employees, the area of People Management, and the leadership of companies is through surveys. However, due to recent tech changes and the speed with which information is transmitted, traditional and large climate investigations begin to lose meaning – this is the main conclusion of the study published in the magazine cMelhor.

The survey was carried out with 261 Brazilian companies at the end of last year, which was entitled “Best Practices in Climate and Commitment” where they found that 73% of companies conduct research with employees, and 52% apply analysis annually with their collaborators while 37% do every two years.

“63% of the companies interviewed have realized the need to carry out these studies less frequently, but currently only 25% already do this type of study with their employees,” adds Erika Graciotto, area leader of the Insights employee of Willis Towers Watson in Brazil.

The study pointed out that climate and commitment surveys will continue to exist in organizations but in different formats. At least 72% of respondents say that in the near future the surveys will be smaller and address the employee’s daily perception and another 27% believe that games can be the best way to approach employees.

“In general, we perceive that companies feel the need for change, but we need a change of mentality of the leadership and HR professionals. They have to stop seeing these investigations as a way to compare the result of a year with the other, focusing on what has evolved or declined but moving on to search for more relevant information for the business. 69% of respondents said that surveys with employees are strategic for leadership.”

Among the main factors that lead companies to apply engagement surveys was the alignment of the organizational culture (54%), the identification of strengths and weaknesses in the employee experience (46%), making better decisions about programs and policies management (45%), and measuring the effectiveness of leadership (41%). However, it is noted that some current strategic issues, such as productivity and diversity, are still in the background.

“We still see that companies use commitment surveys with a rearview mirror, to see what has changed and not to plan for the future. However, with the increasingly rapid cultural transformation cycles, the need arises to maintain an active and frequent listening with leaders and collaborators. Therefore, we believe that in the next few years the research will be more aligned with the needs of the business, without worrying about evaluating the evolution point by point,” he concludes.

This article was written and published in Spanish and has been translated into English. Click here to read the original article.

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.