By 2022, 70% of workers will interact with an Artificial Intelligence platform

Silvia Castro Betancourt

December 17, 2019

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This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Humano, has held the DCH (International Organization of Capital Managers) Meeting on Digitalization and Human Resources, with the participation of co-organizers AMETIC and the Alfonso X University "El Sabio".

The welcome to the event was offered by Marcos Núñez Trébol, Director of Human Resources UAX, as hosts of the Encounter, by Francisco Hortigüela, General Director of AMETIC and David Jiménez González, Head of Training and Talent Development at Telefónica, and member of the DCH Board of Directors, which provided information on upcoming events, including a new DCH project called HR Young Talent, aimed at young Human Resources professionals; project that will be presented at the DCH Meeting on Talent Management scheduled for January 2020.

After the welcome, Francisco Hortigüela, who acted as moderator of the event, introduced Mar Perona and Fernando Martínez, Directors of the DCH Barometer study on Digitalization in the Human Resources Function.

The results of the DCH Barometer, based on five factors, show that cloud computing, social networks and mobility have a greater impact than big data and gamification on business strategies. They emphasize that raising awareness of the use of Social Networks for employer branding and these are the tools that Human Resources most support for the selection of Talent. These data from the DCH Barometer, which shows an increase in the commitment to digital transformation in the organizations that make up the Spanish business fabric, will be available on the web for DCH members, and will be published by the digital magazine Capital Humano.

The international presentation was given by Sylvain Letourmy, HCM Strategy Director of ORACLE, paper entitled “How artificial intelligence will change the future of HR”. Sylvain opened his presentation by asking the meeting attendees if they used Big Data in their companies; they raised their hands a representation equivalent to the data that Sylvain later showed, that is, that there has been an increase in its use in the last year.

Setting the framework for the definition of Artificial Intelligence, he explained: "In 2022, 70% of workers will interact with the AI ​​platform (Artificial Intelligence) in their day to day", thanks to fluid and more natural conversations, close to human ranks, without need for application downloads and full availability, 24 hours a day, 365 days a year, thus obtaining an immediate response, in line with the demands of people in today's advanced societies; In conclusion, Sylvain Letourmy said that the most important decisions will continue to be taken by human beings, not AI.

After the presentation on Artificial Intelligence, the Round Table on Talent Management in the Digital Environment was developed, with Pedro Egea, Partner of EY, acting as moderator, and the intervention as speakers of David de San Benito, Head of Corporate Affairs of CISCO, David Alonso, Employee Experience Tribe Lead of Telefónica, Manuel del Barrio, Talent Manager of La Casa del Libro, Emilio Cortés, Human Resources Director of BT Spain and President of BT Foundation, and Aida Vila, HRBP Manager for Corporate Functions & PMO Responsible in Vodafone.

The five speakers at the Round Table agreed that all projects combine Talent and New Technology. Emilio Cortés de BT, said that his company focused his strategies on Talent retention; strategies that were based on the training of high specialization and the implementation of Internal consultants, with high knowledge of the reality of the company and the Sector.

David San Benito, said that in CISCO they opted for the implementation of a Gaming program for the selection of people and another online, convinced that “talent is everywhere” and that it is only necessary to apply a series of stimuli that facilitate its expression and development.

In the Casa del Libro, Manuel del Barrio comments, that they implemented an app to provide first-hand information about the company, aimed at store sellers, a tool that also showed to be very useful in the training processes.

Aida Vila, from Vodafone, told how they implemented internally a tool designed for Vodafone customers. This tool is based on pillars: tools, people and spaces. The Tool, an App installed in the terminals of the employees, with which they managed to shoot the experience of the employee; in the pillar based on people, with the possibility of working one day a week from their homes it meant an increase in efficiency and a significant reduction in work absenteeism and with the Pillar of Spaces, breaking the traditional scheme of fixed work spaces, facilitated the fluid interaction between partners.

David Alonso said that Telefónica chose Agile methodology and put the employee in the center, to gain levels of motivation. Strategies that, in a transversal way, are present in the on-boarding process through a multichannel platform where the employee can resolve their questions and concerns in an autonomous way and in “self-service” mode.

After the public's questions, Marcos Núñez Trébol, Francisco Hortigüela and David Jiménez González, closed the DCH Meeting on Digitalization and Human Resources, an event full of good practices and keys of great value to face an authentic digital transformation in the era of Artificial Intelligence.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.