Alberta Koch Automotive Group’s newly launched innovative website places convenience first. Canada’s first e-commerce dealership enables the consumer to reserve or purchase a vehicle without ever physically stepping foot into a brick and mortar dealership.
Embracing e-commerce technologies, Koch Ford has created a 24/7 dealership-experience online, giving the customer convenience on their terms. This is beneficial to people who are strapped for time or simply want to shop from the comfort of their sofa. The 24/7 platform allows consumers to casually browse inventory, chat with live operators, and reserve or purchase a vehicle, all from the convenience of their laptop, tablet or smartphone.
Using the online “Reserve” option, potential buyers can reserve a vehicle with a refundable 1% deposit (whereas traditional dealers require a $2,500deposit). This helps to prevent other customers from purchasing the vehicle that the buyer is interested in. Online deposits are risk-free and money-back guaranteed.
Buyers can also set up a test drive, negotiate pricing, go through all the terms, and address any potential questions or issues without purchasing the vehicle.
The “Purchase Vehicle” option directs buyers to use a major credit card or a Paypal account to complete their transaction. Consumers have the choice of paying the vehicle’s total online or speaking with a representative to complete the financial terms.
The Koch Auto Group intends on rolling out the new e-commerce platform across their dealerships, starting with Edmonton’s Koch Ford Lincoln and DK Ford in Leduc.
Source: Koch Auto Group
Edited by: G. Davila
