Girnar Software continues buying up more companies, their own car portal CarDekho recently purchased Indian Automotive Youtube channel PowerDrift Studios Private Ltd for an unknown amount.
Post acquisition, CarDekho plans to come up with the best in class video contents a visual treat and decision enabler for all stakeholders. PowerDrift believes that acquisition enables them to create more exciting content and also offers great value to their viewers.
Amit Jain, co-founder, and CEO, CarDekho said, “These are exciting times. CarDekho has always innovated and focussed on providing the best user experience. Content plays an extremely important role in that. By bringing PowerDrift on board, I am convinced that this acquisition will prove to be a game-changer. I welcome each one from PowerDrift on-board and look forward to a power-packed inning.”
Founded in 2012 by Rohan Albal and Amit Shetty, PowerDrift tries to redefine the way cars and bikes are tested, reviewed and showcased to its viewers. The company provides automotive content on its Youtube channel and plans to soon reach a million subscribers.
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