Five entrepreneurs from Grand Rapids, Michigan have started a site to assist consumers looking to buy a new car.
Carmony, a new website launched by Grand Rapids natives Ben Gezon, Ben Kohl, Karlo Zadro, Lance Beaudry and Matt Conflitti, helps car buyers who aren’t sure where to begin. Potential matches are based on a series of questions asked of the potential buyers.
“We’ve built our own proprietary algorithm to uniquely match people to cars,” Beaudry said. “If you get feature fatigue or get overwhelmed with everything to consider when buying a car, Carmony can help.”
On findcarmony.com, shoppers are asked to select their budget, ZIP code and up to four important traits they want in a car, including resale value; reliability; off-road capabilities; family, pet or eco-friendliness; and towing capacity.
The site then shows vehicles that best match shoppers’ requirements and also generates a match score to available cars. More than 30,000 Michigan vehicles for sale can be found on Carmony.
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