CarNow recently announced its partnership with PCG Companies to support open standards for Google Analytics events and goals for the automotive industry.
The company joins the growing movement to empower auto dealers with accurate data to improve their marketing mix. CarNow’s platform was recently certified to be compliant with the PCG Google Analytics Specification for the automotive industry.
CarNow has been working closely with PCG Companies to identify the key engagement indicators in both the Visual Sales Messenger and BuyNow products. CarNow’s advanced solutions deliver top tier results by empowering dealers to deliver white-glove, concierge level process to their digital customers. Consumer interactions on the CarNow platform will now be visible in Google Analytics using predefined event names and goals.
Tim Cox, Co-Founder & VP of Sales and Aaron Baldwin, VP of Business Development will be representing CarNow at the upcoming Automotive Analytics & Attribution Summit (AAAS) in Boca Raton, November 8th and 9th. CarNow will be sharing their GA integration and conversion reporting insights in their workshop and will also discuss how to reduce friction with the online sales process.
PCG Companies created the public specification to allow automotive dealers to verify marketing reports and claims through Google Analytics, an independent reporting platform. The specification was published in 2016 and now has wide support in the automotive industry.
“Dealers do not always trust the reports that their technology partners provide,” said Brian Pasch, Founder of PCG Companies. “CarNow’s timely participation in a larger movement for greater transparency and attribution confirms the integrity of their leadership team and product roadmap.”