Cars.com has been confirmed as the newest brand to partner with Chicago Auto Show at McCormick Place. Cars.com will be able to use exclusive rights at the show, as well as power over the BUZZHUB social media space with near constant advertising.
“As the nation’s largest auto show quickly approaches, exhibitors and sponsors are lining up and ready to engage the masses,” said Chicago Auto Show Chairman John Hennessy. “According to Foresight Research, 65 percent of people who visit the Chicago Auto Show are there to shop – a statistic that applies to all exhibitors, even sponsors. We’re thrilled to have Cars.com as the latest to join the Chicago Auto Show premier partner roster.”
The show will be hosting a social media awards voted on by visitors, where they share their favorite moments, a joke based on Cars.com’s yearly awards.
This partnership will help Cars.com spread its existence, while also helping bolster the Auto Show with a recognizable name in the industry.
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