US-based automotive portal Cars.com has been named top review site by car buyers and service customers for the fourth consecutive year in Digital Air Strike’s Sixth Annual Automotive Social Media Trends Study.
The study highlights consumer behavior on social networks, review sites and mobile devices related to the car shopping, buying and service experience.
“We are proud to be named the top automotive review site by consumers and remain dedicated to setting the standard for reviews in our industry,” said Alex Vetter, president and chief executive officer of Cars.com in a press release.
“One of the key ways that Cars.com connects consumers and dealers is through our comprehensive reviews database. When consumers get the social proof they’re looking for, our site visitors turn into lot visitors and, ultimately, drive sales.”