The awards, presented at the 2017 National Automobile Dealers Association (NADA) Convention & Expo, are based on DrivingSales Vendor Ratings, which comprise 35,000 validated user reviews.
“We’re honored to be recognized for our solutions in helping dealers connect with used-car shoppers,” said Alex Vetter, president and chief executive officer of Cars.com in a press release.
“As dealers experience a slow down in new-car sales, it is even more critical to efficiently and effectively promote their used-car inventory and get in front of the right audience. Cars.com is proud to deliver the best consumer experience regardless of device, which attracts today’s high-quality shoppers, and superior solutions for local retailers to reach these ready-to-transact buyers,” he said.
The DrivingSales Dealer Satisfaction Awards are based on cumulative ratings tallied and verified over the calendar year (January – December) at DrivingSales.com Vendor Ratings.
According to the company’s Consumer Metrics Study from December 2016, eight out of 10 Cars.com shoppers plan to purchase or lease a vehicle in the next six months, with 65 percent of those shoppers planning to purchase a used car, 32 percent CPO and 19 percent new. Approximately 38 percent of shoppers consider more than one of these options and are open to influence.