US-based automotive portal Cars.com has been awarded the “Highest Rated” Used Car Advertising Award at the eighth annual DrivingSales Dealer Satisfaction Awards.
The awards, presented at the 2017 National Automobile Dealers Association (NADA) Convention & Expo, are based on DrivingSales Vendor Ratings, which comprise 35,000 validated user reviews.
“We’re honored to be recognized for our solutions in helping dealers connect with used-car shoppers,” said Alex Vetter, president and chief executive officer of Cars.com in a press release.
“As dealers experience a slow down in new-car sales, it is even more critical to efficiently and effectively promote their used-car inventory and get in front of the right audience. Cars.com is proud to deliver the best consumer experience regardless of device, which attracts today’s high-quality shoppers, and superior solutions for local retailers to reach these ready-to-transact buyers,” he said.
The DrivingSales Dealer Satisfaction Awards are based on cumulative ratings tallied and verified over the calendar year (January – December) at DrivingSales.com Vendor Ratings.
According to the company’s Consumer Metrics Study from December 2016, eight out of 10 Cars.com shoppers plan to purchase or lease a vehicle in the next six months, with 65 percent of those shoppers planning to purchase a used car, 32 percent CPO and 19 percent new. Approximately 38 percent of shoppers consider more than one of these options and are open to influence.
