Cars.com has shifted their focus onto the newest generation, millennials. The online car marketplace and platform is launching a new marketing campaign with a focus on social media.
That’s the big takeaway from a new ad campaign launching this week titled “We met on Cars.com” from ad agency R/GA Chicago for the Chicago-based online automotive marketplace.
The new advertising — which aims to position the site as a kind of dating app for those looking to buy a new auto — is the first major brand campaign from Cars.com’s newest Chief Marketing Officer Brooke Skinner Ricketts. She came aboard in late 2016 from Twitter, a business where she obviously was heavily involved in the social media universe.
For auto fanatics, car buying is a thrilling sport. For just about everyone else it’s much more a headache. So why not try to make the experience — if one has to have it — into something sexy? Fun, even.
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