Cars.com Starts First AI Matchmaking Service For Customers And Cars

The United States still has a love affair with their cars but instead of shopping for a car most customers would rather do almost anything else. Cars.com hopes to alter that viewpoint by starting the car industry’s very first internet matchmaking service which is empowered by machine learning, making car shopping more enjoyable. Along with a new “We Met on Cars.com” ad campaign the new service will show off how the business is changing car shopping.

Try the Matchmaking Experience by going to the Cars.com homepage or app, then watch the new 30-second commercial from the “We Met on Cars.com” campaign.”Tinder” for Car ShoppingCars.com’s new Matchmaking Experience offers a simpler way for people to find their perfect car in an increasingly complex market by helping them navigate the more than 40 automotive brands, 460 models currently on the market and tens of thousands of trim options that too often make choosing a car overwhelming. The site uses a proprietary machine-learning algorithm to make personalized car recommendations based on shoppers’ lifestyle preferences.Read more here

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