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Challenger Portals See Increased Agent Sign-Up

April 19, 2020

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OneDome Group, the company that runs UK challenger portals OneDome and Nethouseprices, has seen an uptick in demand from cash-strapped agents. This according to Babek Ismayil, founder and chief executive of OneDome whose sites are also reported to be generating 40 million monthly pageviews and 3 leads per minute for agents.

Since OneDome’s buyout of Nethouseprices in the summer of 2019 the company has integrated the two sites and seen growth of its agent base. The company, which monetises through revenue share agreements, will be looking to take advantage of recent missteps from its giant competitors in the UK market as agents increasingly cut back on marketing costs.

by Edmund Keith

April 19, 2020

Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.