OnTheMarket announces today that it has signed a 5-year listing agreement with leading estate agency and property services provider Chancellors Group.
Under the agreement, Chancellors Group will advertise all of its UK residential sales and lettings properties at OnTheMarket.com and will actively promote the portal brand with digital and branch-based marketing activity.
This agreement further strengthens the proposition of OnTheMarket, which became the holding company of Agents’ Mutual Ltd on 13 September 2017 in preparation for a planned IPO on AIM. The agreement with Chancellors Group is conditional upon an IPO taking place.
With a network of over 50 branches, Chancellors Group trades under the Chancellors name across southern England but also under the well-known and trusted brands of Anscombe & Ringland in prime areas of London and of Russell Baldwin & Bright in Hereford, Powys and Mid Wales.
Robert Scott-Lee, Chancellors Group Managing Director, said: “We have been impressed by the progress OnTheMarket has made in a relatively short time in developing itself as a leading, agent-backed brand which adds much-needed competition in the UK property portals market. I am therefore, delighted that Chancellors Group and OnTheMarket will be joining in partnership at its IPO.”
Ian Springett, Chief Executive of OnTheMarket, said: “It is a powerful boost to OnTheMarket that Chancellors Group is committing to list its properties for 5 years at OnTheMarket.com. Chancellors is undoubtedly one of the leading, most successful agent groups in the regions it operates in and its support will substantially strengthen our position in the market.”