Chancellors' Robert Scott-Lee's message on joining OnTheMarket

Leading independent real estate agency, Chancellors, has recently joined OnTheMarket to help market their 'New & exclusive' properties. The benefits of joining OTM include; allowing users to see newly added properties advertised approximately two days before they're advertised on any other major portal, like Rightmove, Zoopla, and PrimeLocation. These 'New & exclusive' listings will appear at the top of search lists, which will spread to more eyes and generate more interest.

Robert Scott-Lee, Group Managing Director, Chancellors  stated, “Attracted by the agent-backed business model and impressed by its progress, we joined OnTheMarket in February with a 5-year partnership agreement to list all the sales and lettings properties of our 50+ offices across Southern England and Wales. 

"Our team conducts rigorous analysis as to the value delivered by our portal providers. We have been impressed by both the quality and the increasing quantity of leads coming to us from OnTheMarket as it has ramped up its spend, focused its advertising message on the thousands of new properties it gets before Rightmove or Zoopla and grown its base of agents and listings. 

"The portal has delivered value beyond our expectations. In particular, we have been impressed by the proportion of "unique" leads which OnTheMarket provides us. Our analysis shows that approximately two-thirds of the email leads are from a new, discrete audience of property-seekers rather than duplicating those from other portals. The leads tend to be of high quality from qualified and serious people actively in the market and ready to move. 
In view of all this, we decided to adopt a general policy of launching new-to-market sole agency instructions 24 to 48 hours before displaying them on any other portal. 

"We like the fact that ’New & exclusive’ properties appear at the top of the search results with a special, stand-out presentation for the exclusive period, and also appear at the top of property alert emails. Our clients appreciate the presentation format and prominence, too. 

"We look forward to seeing these ‘New & exclusive’ properties drive much higher viewings and leads than other listings and higher viewings from OnTheMarket in the first 24 hours compared with when we launch properties at the same time across our selected portals. We understand from OnTheMarket that this is their expectation based on results from other agents taking advantage of the ‘New & exclusive’ feature.” 

"OnTheMarket is the third biggest UK residential property portal provider in terms of traffic and has, with backing from thousands of estate and letting agents, developed unique sources of competitive advantage such as the 'New and exclusive'​ property listings. Many agents listing their properties at OnTheMarket.com are advertising their new properties exclusively here first: 24 hours or more ahead of other portals."

SOURCE
Edited by V. Haviland

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