CHOI International, a long-established leader in the luxury real estate market in Oahu joins forces with Hawaii Life.
Hawaii Life is considered the leader in luxury listings, and with this partnership, these two powerhouses are forming The CHOI Group with Hawaii Life.
CHOI International announced this plan to join forces with Hawaii Life, as it has emerged as the third largest brokerage in Hawaii and is the exclusive Hawaii affiliate of CHRISTINE’S International Real Estate. The alliance cements their influence in the Hawaii real estate marketplace.
CHOI International boasts as Honolulu’s luxury market leader in real estate for the past 30 years, will now be The CHOI Group with Hawaii Life. Patricia Choi, Principle at the firm, consistently ranks among the top selling agents in the state. She will serve as Director of Hawaii Life’s exclusive HL1 Division along with Matt Gabriel, CJOI International’s Chief Operating Officer will be in charge of the company’s Kahala offices.
“The CHOI Group with Hawaii Life pairs the outstanding O’ahu real estate expertise of CHOI International with the unrivaled statewide network, global affiliations, brand recognition, and digital platforms of Hawaii Life,” Matt Beall, Hawaii Life’s CEO and Principal Broker said.
Being on top of the exclusive luxury listings, Hawaii Life, which includes the most expensive condos in Oahu along with the largest number of luxury property sales in the state, also has multiple offices located across the islands.
Hawaii Life is attuned to the impact of quality in real estate marketing. They’ve reached that brand recognition and digital platforms that make them one of the most well-known brokerages in the state for luxury property. Hawaii Life founders Matt Beall and Winston Welborn created this cutting-edge brokerage in 2008, putting the digital marketing and design ahead of traditional real estate selling tools.
On top of their branding, the website receives millions of views each year, making it one of Hawaii’s most popular real estate websites on the web. It’s substantial online presence supported by some 20 million viewers of HGTV’s TV program of the same name, it’s one of the only real estate brokerages to represent the state of Hawaii on national TV on a regular basis.
“It’s a great marriage of our two unique and valuable areas of expertise. We believe they are the perfect complement to meet the evolving needs of Oahu’s real estate market. We have high expectations for The CHOI Group with Hawaii Life going forward,” commented Patricia Choi.
The CHOI Group will use Hawaii Life’s affiliation with CHRISTINE’S International Real Estate and Luxury Portfolio International to boost their claim as top tier in Hawaii’s luxury property market. The company plans on launching The CHOI Group with Hawaii Life in the beginning of 2018.