When home buyers search for homes for sale online, are they seeing all the homes for sale? Are the addresses associated to the listing accurate? Alistair Helm of Properazzi addressed this issue on his blog. Though Helm addresses the New Zealand market, the issue of accuracy or lack of it, in the property market is common around the globe. We have published his article below.
Close to 1 in every 5 properties do not have an accurate address!
This is a simple fact – yet it would seem unbelievable to discover that there are over 8,000 properties for sale today in NZ for which the agent listing the property does not provide an address.
Here are the numbers.
There are 62,852 properties (including sections) on the market today as detailed by Realestate.co.nz all of which are being marketed by licensed real estate agents. On the mobile app the total of properties with an address only amounts to 47,521 – that is only 75% with an address!
Now I concede that when it comes to sections mapping an address is a problem so let’s be fair and exclude sections. Removing the 18,105 sections results in a total of 44,747 physical properties on the market with only 36,698 of them being presented on the app with an accurate address – that is 82%.
It seems unbelievable to find that in today’s world when so much property searching is done on mobile devices that an agent who is not accurately presenting this data to the portals of Trade Me and Realestate.co.nz is not doing their job in providing a professional service to their clients. The fact is without an accurate address means that their client’s properties will not be discovered by active buyers using these apps.
The above article was written by Alistair Helm, and originally published on Properazzi.co.nz.
Property commentator, analyst, consultant, speaker. Properazzi is the brain child of Alistair Helm.
For over 6 years as the founding CEO of Realestate.co.nz; Alistair built the business to become a leading force in the online marketing of real estate in New Zealand. Owned by the industry, the website and latterly the mobile application provided property buyers and sellers, as well as the overall industry with some of the best resources and marketing services in digital marketing.
Alistair is now acting as a consultant in the real estate industry, advising and sharing his insights into technology within the real estate market, as well as developing new applications aimed to provide new and enhanced services to property buyers and sellers.