Company profile: The Mitula Group

Sabine Brix

August 27, 2017

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Mitula
The Mitula Group is a sponsor of the PPW Lisbon conference. Image: Supplied

The Mitula Group has been a long-running sponsor of Property Portal Watch and they join us as a gold sponsor of the PPW Conference in Lisbon.

How would you describe Mitula?

The Mitula Group is a world-leading online classifieds group operating vertical search and portal sites in more than 50 countries.

Working under the Mitula, Nestoria, Nuroa, Dot Property, Kleding.nl and Fashiola brands, The Mitula Group caters for an audience over 60 million visits per month, generating 125 million click-outs to its wide network of third party partners.

The Company is publically listed in Australia’s ASX under the code MUA. For more info visit our site

Where are you based?
The HQ are based in Madrid, Spain, but we have offices in London, Amsterdam, Barcelona, Manila, Bangkok, Melbourne and Singapore.

How many people work at your company?
The Mitula Group today is a family of almost 200 full time employees.

What makes your company unique?
It will sound like a ‘cliché’ but, it is in fact our people; our multicultural, multi skilled team of passionate “mitulos”; they are the basis for our unique, transparent and very open approach to partners and our top-notch use of technology.

How long has the company been running?
The Mitula Group was established in 2009 and went public on the ASX in July 2015

What motivates the Mitula team?
We are a highly motivated and well co-ordinated group of people. Many of our teams depend on each other’s work to succeed. We are moved by technology, service, performance, efficiency and pragmatism while having fun and creating a community that is like family.

What’s one of the most important things you’ve learned while working at Mitula?
How to scale a team and a business internationally to become a world leader and how to establish true win / win partnerships with many different companies.

What is a major business challenge you have faced at Mitula and how have you overcome this?

The Mitula Group has undergone rapid growth since its inception in 2009. We had to deal with many different challenges. One was learning how to become more technically efficient and sophisticated while keeping a very small and dedicated team. At other times we learned how to acquire the right talent in multiple languages, cultures and locations.

It was very challenging to maintain our laser focus. An example of this was conducting an IPO while keeping the growth rate and at the same time acquiring and integrating new companies in to our group.

Our challenges never stop

What’s one of the best things about working at Mitula?
The large array of projects and opportunities we have at hand and our capability to execute them with an ever-growing and amazing team of people

How do you differ to your competitors?
The Mitula Group has huge potential for monetization and we also have a very open and proactive philosophy in our relationships with our clients / partners.

Each month we know we will have a huge segmented audience visiting our sites. We also have the capacity to operate in different markets in various ways and we know we are only tapping a fraction of the whole potential in each of those markets.

With its global reach and with over 300 million listings and 60 million visits per month, we are generating more than 125 million click-outs to all kinds of partners but we know we can extract more value out of that traffic. Mitula Group has huge potential and a very determined mindset to extract it.

What are you most looking forward to at the PPW Lisbon conference?
Learning first hand how long-lasting leading companies and new start-ups are getting closer to the transaction in our industry space. We’re also looking forward to meeting old friends and partners and having mutual updates and exchange of ideas.

Is there any additional information you have for our readers?
Mitula Group operates more than 100 vertical search sites across property, employment, motoring and fashion and 10 property portals in more than 50 different countries and in 19 different languages.

These sites operate under the Mitula, Nestoria and Nuroa brands. We also operate in nine South East Asian countries under the DotProperty and Thailand-property brands.

Finally, since the acquisition of Kleding BV in the Netherlands at the beginning of March 2017, the Mitula Group also manages 20 fashion vertical sites across 19 different countries under the brands Kleding.nl and Fashiola

We are definitely moving towards, and open to, transaction-based business models within our markets and our industry.

Don’t miss the PPW conference in Lisbon. Register to secure a ticket today.

Ppw Lisbon

Sabine Brix

August 27, 2017

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.