Craigslist Axes Enhanced Real Estate Listings

Gordana Davila

November 17, 2013

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Originally published by Lori Ballen, Realtor at The Ballen Group, on ActiveRain.

Were you wiped out by this week’s Cragislist “No Links, No Images” change?

No PhotosHere’s what we know. As of November 7th, in all areas as far as we’ve been able to see, Craigslist has removed all embedded images and all links. Ads can still be posted, and images can still be browsed for and uploaded, but all hyperlinks are turned into non-active text links. This means that when the consumer clicks the link, it doesn’t go anywhere. They stay on Craigslist. Wouldn’t you think that’s what Craigslist would have wanted in the first place?

Here’s what we don’t know

Are links coming back? Will they come back with a pay-per-link or pay-per-ad feature? We think so. This year, we started paying $25 an ad for employment ads. At The Ballen Group Las Vegas Real Estate Team, we run four to eight of these a week and quickly adapted to paying. We saw value, and made the change. We did not panic. We have to figure there are a lot of businesses who did like we did. Craigslist watches, learns and is probably already on the path to charging for housing ads as well. It would just make sense.

For everyone who was using Craigslist as a main source for website traffic, this hurts. For those of us who saw this coming, not so much. We have stood on a soapbox more than once and yelled, “Do other things besides Craigslist, it will change!” When you work the Web strategically through great website content, blogging, video, press releases, other ad sites and social media, you have cast a wide net. And when one thing changes, you don’t feel damaged.

Here’s some suggestions on how to adapt

  • Bring back old-school techniques.
  • Consider your Craigslist postings to be like a yard-sign call. Don’t discount the value of a call. We, personally, have always included our phone number and find great value in a call vs. a Web lead. Always better. Ability to convert a live call increases conversion rates from your Craigslist posting efforts.
  • Offer an item of value. “For your free list of foreclosures, call” or “See all homes listed in Summerlin under $200,000 today by calling _________.”
  • Include a short, simple dot-com website address so they can still type one in if they should decide to do so.
  • Focus on the images you are uploading. You will want to go back to using more bright, beautiful images. Without links, you will need to give them real motivation to want to know more.
  • Take advantage of the fact that most posters will not adapt and will go away. You now have less competition.

The above article can be read here.

 

About The Author:

 Lori Ballen, Author And Presenter On Marketing And Internet Marketing Lori Ballen is a Mega Agent with an award winning real estate team in Las Vegas called The Ballen Group at Keller Williams Realty Las Vegas.  Lori and her husband Richard Ballen have owned multiple successful businesses based on her marketing strategy which is now called “The Ballen Method”  Lori and Richard now travel and train other business professionals on her methods which include  Identifying a Niche, Finding a Target Audience, Creating a Message and a Product and then using Blogging, Press Releases, Social Media, Classified Ads, Video and Fresh, Relevant web site content with Disciplined Consistency in order to dominate the search engines for desired searched keyword strings.

Lori Ballen has become known for her “Keeping it Real” style and approach to Social Media. What you see is what you get with Lori. Passion, Enthusiasm and Energy are what she’s about.

 

Gordana Davila

November 17, 2013

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.