Customers using Danish hotel booking startup Goodwings are aware that part of the commission will be donated to charity.
Goodwings has redirected its entire marketing budget towards supporting charities, encouraging its customers to “not travel more or less; instead, we want you to travel the world better”.
When large companies book accommodation conveniently through the Goodwings website, the startup donates money to 35 charity partners.
Its promise is that “for every booking, we send half of our commission to projects that benefit humans and the environment.”
With a partner in Expedia, there is plenty of choices, as the portal has 365,000 hotels in its system.
This set-up, therefore, encourages the charity partners to promote Goodwings. The more people who use the website, the more money they receive.
Read more here.
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