A long-standing relationship with an automobile manufacturer is only beginning when someone receives a new car. The driver may be returning to the dealership for repairs, but what they don’t realize is that they may also be acting as a guinea pig for the makers – after all, if a vehicle is connected to the internet, any data generated can feasibly be sent straight to the car’s manufacturer.
The data, naturally, is accumulated, analyzed, and put towards future model improvement.
This information-based relationship has created avenues for technology firms, such as Otonomo – the California firm has recently launched a “Consent Management Hub” that, the company said in a press release, “provides an efficient way for connected car drivers to take control of the sharing of their personal automotive data.”
“Data security and privacy are among the most critical drivers or inhibitors in the next generation of mobility services,” said Sarwant Singh, senior partner at Frost & Sullivan. “Automotive OEMs and mobility service providers know how important it is to be responsible data stewards and earn consumers’ trust.”
Read more here.
Join us in Miami from the 20th to the 22nd of June for the Global Online Marketplaces Summit. Our summit theme is From Classifieds to Marketplaces – Capturing Value from the Transaction and we’ll hear from Global Leaders who are creating the Online Marketplaces of Tomorrow.