DealerSocket Inc., a software developer for the auto industry, recently announced the new combination of their Precise Price online retail platform and the F&I Express network.
This new combination will enable an even more accurate and intuitive digital retailing process for dealers and customers alike.
Precise Price, initially developed to address the strong interest among consumers to transact online from any mobile device, marked DealerSocket’s entrance into the burgeoning digital retail category. It was the first digital retailing platform to come equipped with integrated desking software, allowing for the delivery of dynamic price quotes with rebates, incentives, and all applicable taxes and fees factored into deal calculations.
“DealerSocket’s Precise Price integration with F&I Express’ Digital Media solution helps dealers and their customers have a better experience during the digital retail process,” said Brad Perry, Co-Founder and Chief Product Officer of DealerSocket. “Utilizing the integration within Precise Price leads to happy customers that convert and buy more backend protection packages. Our initial pilot found that dealers who used the integration saw a nearly 20% increase in backend gross.”
Now, through Precise Price’s integration with F&I Express’ Digital Media solution, the platform is able to display VIN-specific, state-specific, and dealer-specific F&I product rates and dynamic content. This powerful connection also allows digital retailers, dealer websites, menu systems and other platforms to dynamically access F&I product ratings and content.
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