A Cox Automotive Company, Dealertrack, announced back in 2014 its move into a new, custom-built, high-tech headquarters in New Hyde Park this June.
Dealertrack, a billion-dollar business with over 4,000 team members globally, specializes in providing software solutions, digital marketing, and retail tools for automotive dealerships, lenders, and OEMs, and it has a reputation for pushing the envelope when it comes to the application of cutting edge technology; it’s something they’ve done since they were founded, according to Chief Financial Officer Dean Tilsley.
“Basically, it’s about innovation and really trying to change the way that people buy, sell, and own cars…we tried to differentiate ourselves from our competition by having more customer focus, technology focus, and innovative products… back in 2001, Dealertrack was born out of replacing the fax machine with an electronic portal connecting lenders with dealers. Today, we connect roughly 21,000 dealers with a network of 1,600 lenders, as replacing the fax was a great innovation back in 2001.”
In October 2015, Dealertrack was acquired by Cox Enterprises, a well-known conglomerate whose divisions include broadband communications, automotive services, and media, including radio stations and TV channels. Within Cox Automotive – in which the house of brands includes Kelley Blue Book, Autotrader, and Manheim Auctions – Cox Automotive now touches three out of every four cars sold in the country every year, Tilsley said.
“In 2015, Cox was going into automotive in a very significant way, and they also had a software business – as did we – so Cox and Dealertrack coming together actually made a huge amount of strategic sense,” he said. “We both had gaps, and coming together really did make us become complete as a whole. And then you add the overall size and reach– with Cox Automotive having 33,000 team members and 200 offices globally – we spend more on R&D for our sector than pretty much anybody else.”
This article was sourced from LongIsland.com and can be read in its entirety here
