Deals Between Listing-Tech Companies and Agents Becoming the Norm Worldwide

October 27, 2020
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It’s no surprise that during a year in which most of the world's population was confined to its homes, at some point there would be a great proliferation of technology that enhances property listings. Although prior to 2020’s lockdowns we reported on a few deals being done between forward-thinking agency groups and providers of ‘listing-tech’, the prevalence of press releases announcing these sorts of deals around the world is seeing a marked increase.

This week has seen a deal between market-leading US-based listing tech provider Matterport and Singaporean agency franchise group ERA. Under the deal, up to 17,300 real estate agents in the city-state will have access to an “easy, low-cost way to capture 3D virtual tours of properties” via either a Matterport professional or by purchasing their own Matterport cameras.

The company, which saw a 600% increase in 3d camera sales between the start of the Covid outbreak and the beginning of April, has been very busy negotiating deals and breaking into new markets. London-based competitors EyeSpy360 have also made some waves by signing contracts with Re/Max and leading Irish portal Daft.

As signing contracts with a ‘listing-tech’ provider becomes the norm for large estate agencies and portals, so startup disruptors have come on the scene. This week also saw a deal announced between US agency group BHHS Fox & Roach and Asteroom, a relatively new company on the scene. 

Consumers increasingly expect a more immersive experience when viewing property remotely and ‘listing-tech’ companies are expanding their horizons overseas. We can expect these deals to become far more common and for companies to adapt their offerings around listing-tech to suit portals and agencies.

October 27, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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