domain.com.au

Gordana Davila

April 12, 2009

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Domaincomaulogo


domain.com.au, Australia’s number two portal, is a subscription based website. It is one of Fairfax Digital’s network of classifieds websites, and is viewed by around 32% of browsers looking for Australian real estate.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

domain.com.au is part of the Fairfax Digital network. Fairfax Digital, a division of Fairfax Media, owns more than 30 websites including smh.com.au, theage.com.au, brisbanetimes.com.au, businessday.com.au, investsmart.com.au, rsvp.com.au, stayz.com.au, drive.com.au and mycareer.com.au. Fairfax Media is listed on the Australian Stock Exchange.

Market Position

domain.com.au is Australia’s number two portal. According to August 2008 Nielsen NetRatings, the website had a 6 percent decrease in traffic compared to August 2007. At that time, the same Nielsen NetRatings survey reported 1.9 milion visitors to the website per month. However, a January 2009 Nielsen NetRatings Market Intelligence report put the number of unique browsers at 2.9 million for the month.

Key Measurements
(April 2009)

  • 5,746 agents subscribing (as at January 2009)
  • More than 259,000 properties listed (as at January 2009)
  • 2.9 million unique browsers per month (Nielsen NetRatings January 2009)
  • 156 million page impressions per month (Nielsen NetRatings August 2008)

Market Coverage

All of Australia.

Advertising Model

domain.com.au also offers subscription based listings for agents, and the option to upgrade to higher visibility listings such as “top spot” and “you wish”.
The website also accepts private listings where consumers can advertise to sell or rent their property, or to find a flatmate, for a subscription fee.

Financials

domain.com.au is one of many classifieds websites like stayz.com.au and New Zealand’s trademe.co.nz which fall under Fairfax Media’s Fairfax Digital division. Fairfax Media’s half year results for the six months ending 28 December, 2008 saw profits slide and a nett loss, but the company’s online businesses (which include domain.com.au combined with many others like drive.com.au) reported relatively good news – revenue of $135.1 million, an increase of 13.7 percent, with EBITDA of $56.4 million, an increase of 13.3 percent.

Site Sections

Domaincomauhomepage

The key sections of the website are:

  • Homes to buy
  • Homes to rent
  • Homes to share
  • Investment properties
  • New developments
  • News and finance
  • Property reports
  • Find and agent

Technology

To be completed.

Key Management

The key management are:

  • Brian McCarthy, Managing Director and CEO, Fairfax Media
  • Jack Matthews, CEO, Fairfax Digital
  • Paul Sigaloff, National Sales Director, Fairfax Digital

History

domain.com.au’s sister websites include domainprestige.com.au, business.domain.com.au, commercialrealestate.com.au and stayz.com.au.

Fairfax Digital was previously known as the F2 Network. The name was changed in August 2004 in a bid to strengthen the connection between the online brand and its print counterpart, Fairfax Media.

In June 2006, domain.com.au launched commercial property website Domain Commercial after John Fairfax Holdings bought commercialrealestate.com.au. In March 2007, domain.com.au received the Best Classifieds award at the 13th Annual Australian Interactive Media Industry Association (AIMIA) Awards.

Recent Press

Press releases are available at Fairfax Media’s investor website.

Media releases are available from domain.com.au.

Information Sources

Site Review

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.