Digital Property Group‘s (DPG) property portals experienced a substantial increase of visits in the first quarter of this year. The number of visits recorded totalled 18.2 million each month, a 20% increase over 2011, latest figures show1.
The company states that, the number of email and phone leads driven by its sites (FindaProperty.com, PrimeLocation.com and Globrix.com) to customers also rose; DPG has seen an increase of 40% over the same period, equating to an average of 28 enquiries per minute.
Figures from leading media research comScore reveal2 that, FindaProperty.com alone, so far this year, has had visits to its site grow faster than other leading UK property portals.
Sheraz Dar, Marketing Director, DPG, says:
“Over the past year DPG’s advertising investment accounted for over half of the total among the major portals and both PrimeLocation.com and FindaProperty.com were on TV during the first 3 months of 20123. This has helped create a sustained increase in visits and enquiries that’s been building now for many months and we are delighted our customers are seeing the real, tangible benefits of investing in us.”
1 DPG internal data, visits, Jan-Mar 2012 vs Jan – Mar 2011.
2 comScore Media Metrix, Jan-Mar 2012 vs Jan-March 2011 comparing Rightmove, Zoopla and FindaProperty.com (the latest comScore stats available)
3 Nielsen, April 2011 – Mar 2012 (the latest stats available). Advertising spend from Rightmove, DPG and Zoopla