Originally began to compete with Careem and Uber, Koi is now ready to begin taking on other problems within the transportation market. It’s been over a year since the Dubai headquarters ride-sharing app Koi restarted as a limousine focused app, partnering limo services with online travel websites.
Recently co-founder Ghassan Muradweiji stated that their app won’t be able to keep up with the stiff competition from other market behemoths like Careem and Uber. However, Koi could find success if they took on another problem that is often found within the transportation market.
“We believed in the vision that the large e-hailing companies were following and the disruption they were creating by having a car at your doorstep in minutes… however, we realized Koi could solve a bigger problem that the travel industry (online and traditional) was facing with the limousine business,” he said.
“Today, most of the agencies have high tech websites and mobile apps for their customers and are always moving forward in terms of technology. But they still fail to provide good transportation service due to the lack of technology available with their car providers,” he added.
Now Koi allows customers to easily access limousine services through internet travel agencies and give them an easier, and simpler, time.
Muradweiji went on to add that Koi won’t be competing directly with Cereem or Uber anymore because they’re focusing on a different industry.
“Careem started their company on the back of catering to the same companies we are catering to now. But their model does not suit this specific target market due to the limited control they have on their drivers,” he said.
Currently, Koi is changing how they do business from a normal ride-share application to a business connecting the idea that’ll partner services with vehicle providers and continue to offer the same options ride-sharing apps have, which will include driver tracking and other features.
“Limousine companies will work exclusively for Koi, which will then guarantee agencies a certain number of rides per day,” Muradweiji said.