E-marketing: a Solution More Companies Should Look At

Editor

July 5, 2012

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Are you aware that a large part of real estate marketing involves relationship marketing? In order for a real estate professional to achieve success, they must concentrate on winning the trust of their customers, much like how an internet marketer does it. Both fields rely heavily on trust and a good name. Once you have established both, you will have an easier time widening your real estate email marketing network.

Value in Building Relationship

In today’s very competitive world, it is vital to cultivate a good relationship with your prospects. It is the key to achieving the highest levels of success in the local and global playing field. For the average family, buying a home is one, if not the most serious investment they will make.  And they will naturally, only deal with real estate agents and/or portals who inspire their trust and confidence.

If you manage to earn their trust, your prospects will rightly think of you first, when they need real estate services. Moreover, they are likely to recommend you to their friends and acquaintances, which should further increase your customer base and traffic to your site.

There are many creative ways to energize your real estate email marketing. Strengthening the value of your name can be a stimulating experience.

Here are some of the ways:

Local Email Newsletter or Blog

Rather than aggressively making a sales pitch in your real estate email marketing newsletter, give them instead interesting information about their locality.

  • The latest local news and happenings
  • A bit of interesting history about your area
  • Educational information about town laws and regulations
  • Adjustments in homeowners fees and other charges
  • Competitions, sports activities and cultural events

Publish Listings

Market things which matter to your client base. You can broadcast things like:

  • Newly acquired listings
  • Listings placed under contract
  • Deals recently closed with buyers and sellers

It is advisable to make different sets of newsletters to send to different types of contacts. The content should include only information that would be of use to the recipients.

Open Houses

You can use email marketing to announce open houses to prospects. It is a simple matter to maintain two separate email listings for home buyers.

Send relevant ‘Comparative Market Analysis’ regularly

Another great help in real estate marketing is a Comparative Market Analysis, sent monthly or quarterly to your contacts to help galvanize their interest. It is a great tool in prodding people to follow up on their plans to sell or buy properties.

Personalized help 

In real estate marketing, nothing will inspire trust more than offering somebody free info and help when they need it. You also get the chance to get to know your prospects a lot more closely and have a more personalized connection with them.

Avoid being flagged as spam

It is very easy for a real estate agent’s and/or portal’s emails to be tagged as spam. You have to know which emails are considered acceptable and which are not. Traditional real estate marketing utilises a different style from the regular emails of the marketing world.

One the company leading this new wave of eMarketing is CAV:eMarketing.com eMarketing offers portals the ability to send out relevant information and track the response not only by, who opened what email, but more importantly, what they did when they opened it. This gives the ability to target homebuyers by what they really want.

EMarketing it’s a solution whose time has come.

E Marketing Globe

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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.