EasyTaxi applauds arrival of PROTAXI to Puebla, Mexico

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This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Easy Taxi has endorsed the launch of the PROTAXI application in Puebla, because, like Cabify, it views this measure as helpful in increasing mobility options and improving the commercial transport service.

In a recent interview, Ramón Escobar, the Easy Taxi director in Mexico, considered this initiative as favorable, saying that every day the demand grows more on the part of the users.

However, Escobar said that the issue of innovation, such as the launch of this application, should be one more step for Easy Taxi and the other companies in the sector to work hand in hand with the government to improve operating regulations both in Puebla and at the national level.

It is not something that we are against, those almost 200 thousand taxis that there are in the country, we know that sooner or later they have to join us to compete and that way leaves us alone. This measure refers to prioritizing first the improvement of public transport and that there are more mobility options, “he said.

Escobar ruled out that Easy Taxi has been affected by the implementation of PROTAXI since he commented that they currently have registered four thousand taxis in Puebla and that they have a high preference because they were one of the first platforms to start.

He recalled that Easy Taxi not only offers a quality service but also maintain promotions such as travel discounts, as well as performance bonuses to drivers. He also said that the issue of insecurity was one of the first to implement the panic button.

To date we have a high penetration in the taxi sector, we have around four thousand taxis that are registered with us. We have a high preference in Puebla because we started five years ago. The competition is good, modernity is necessary, “he said.

CENTRAL published that as part of the Taxis Management Program, the Secretariat of Infrastructure, Mobility, and Transportation (SIMT) will launch the PROTAXI application, which will operate in its first stage in Puebla, San Andrés and San Pedro Cholula. Later it will be sought to implement it in Amozoc, Coronango and Cuautlancingo.

The taxi drivers who join the project will have to modify the design of the body paint, they will have to paint the front yellow and the rear part black. Also, drivers must affix an identification card to the vehicle.

The governor of Puebla, Antonio Gali Fayad announced that it will be next week when PROTAXI starts operating in Puebla. He added that this measure is intended to ensure the safety of users.
For its part, Cabify announced that the measure will make the commercial service more efficient in the state.

Last Friday, the Ministry of Finance issued the ruling on the company that will design the application. InovaWeb Soluciones Tecnológicas de México was the winner, but so far the amount that is paid for it is unknown.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.