Recently, eBay.fr was in the driver’s seat at the world’s oldest endurance car race 24 Hours of Le Mans, with a physical pop-up store displaying some of the rarest motorsports collectables.
eBay found that this historic race was a perfect setting to show off its motoring muscle. A community of 250,000 car enthusiasts from all over the world were able to browse the store and learn more about eBay.fr and its parts and accessories category which sells 9,000 items a day in this category alone.
Céline Saada-Benaben, Managing Director of eBay France, said: “More than half of the French buy their car equipment online these days, and 23% buy it on eBay. This makes eBay.fr the second most popular marketplace in France for this category.”
The physical store catered to collectors, mechanics and car enthusiasts; it featured three different spaces:
• An exhibition of rare, collectable and historical items available on eBay.fr
• A sales space run by eBay seller “Little Bolide” who sells motoring miniatures and collectables.
• And a display by a second eBay seller Empreintes des Pilotes, who sell bronze plaques of the Le Mans winners hands and feet.
The eBay France Le Mans store was at the center of the race to let car enthusiasts, the world over, know where to go for anything motor related. On eBay.fr alone, one car accessory is sold every minute, one item in the Tires and Wheels category is sold every 5 minutes, one vintage car part is sold every 7 minutes, and one spare part is sold every 30 seconds (nearly 3,000 items per day).
The newly redesigned eBay Motors homepage combines personalized shopping and expert guidance with a seamless search and browsing experience, offering a massive selection of cars, trucks and auto parts. As one of the biggest automotive marketplaces, innovations include tire installation services in Germany, with arrival to the U.S. later this summer, providing a convenient end-to-end shopping experience. From general maintenance, to upgrades and full restorations, eBay Motors offers buyers great deals, fast delivery and one of the largest selections of parts and accessories in the world.
Edited by G. Davila