As Edmunds’ inaugural affinity brand, State Farm will bolster its vehicle ownership tools through a vehicle shopping experience powered by Edmunds. The deal provides car shoppers with access to Edmunds’ vast dealer network, exclusive content and pricing guarantees.
“Edmunds and State Farm have a common goal to be trusted partners for consumers’ automotive needs, so combining our strengths online is a win-win for car shoppers,” said George Kang, chief revenue officer at Edmunds in a statement.
“As we look to build an affinity program that offers additional value to consumers, State Farm’s industry-leading brand is the obvious choice for our first program,” he said.
“When it comes to car shoppers, State Farm and Edmunds often have shared customers, and we see value in bringing our two brands together to provide resources for those shoppers,” said Pat Culligan, assistant vice president of Marketing at State Farm in a press release.
“We work to exceed customer expectations by providing more than insurance; we want to help life go right. We hope through this alliance with Edmunds more drivers will have an opportunity to experience a seamless and hassle-free approach to shopping for a car,” he said.
The affinity relationship between State Farm and Edmunds creates a comprehensive online experience that makes car research and shopping accessible from a single location, helping consumers save both time and money.