An advertising watchdog has recently received a complaint about UK-based property portal, Houser.
The website featured a five-bedroom detached house for sale in Romsey, Hampshire, which was described as available and priced at £1,050,000. The listing was seen on January 19 this year, but the complainant said that the photographs, description and price related to when the property was previously on the market in 2016.
The ASA tried to trace “person(s) unknown trading as Houser” but had no response. The ASA noted that there was no registered legal entity behind the website, which gave a postal address in Romford, Essex.
The web-hosting service, Fasthosts Internet, also agreed to pass on the ASA’s correspondence.
The ASA said it was concerned by Houser’s lack of response.
It ruled that the listing of the property was a misleading advertisement and said it must not appear again.
However, a property fitting the description of the Romsey house is still apparently on the website which says that it was added in May 2016.
The house appears with a number of other properties in and around Romsey, listed by a range of different agents. Under the listings appears the message: “When you call don’t forget to mention Houser.co.uk”
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