Emlakjet and Endeksa Merge to Combine Data and Scale in Turkish Proptech

Emlakjet, one of Turkey’s largest real estate platforms, and Endeksa, the leader in AI-powered valuation, have merged.

Both businesses were already under the iLab umbrella, but have now merged under the same organisational structure.

According to a press release, the merger creates a more transparent and integrated structure across the entire real estate journey. Endeksa’s AI-driven valuation and market analysis capabilities will be integrated with Emlakjet’s strong user base and extensive network of real estate professionals. As a result, property search, valuation, and investment decision processes will be redefined under a single, unified structure.

Görkem Öğüt, Co-Founder and CEO of Endeksa, has been appointed CEO of the new organisation:

“We see this step as a major turning point that elevates the scale and standards of real estate technologies in Turkey. Our goal is clear: to combine Endeksa’s analytical intelligence with Emlakjet’s platform scale, strengthening a data-driven decision-making culture in the sector. We aim to make property search, valuation, and decision-making processes more predictable and more reliable. We are launching a new era in which real estate decisions in Turkey are shaped by data.”

Arda Ayvaz, Strategy Director at iLab, said:

“This partnership is not merely a scale-driven move; it represents a strong positioning where data and marketplace power converge within the same structure. Through this merger, our goal at iLab is to develop more innovative and scalable solutions in Turkey’s proptech ecosystem, further strengthening our position in the sector. Leveraging the synergy between our two brands, we will introduce new products and services that deliver the most advanced and comprehensive property search experience in Turkey.”

Emlakjet was founded in 2006, and joined iLab in 2014. It is one of the strongest players in Turkish proptech and is present in each of Turkey's 81 provinces.

Endeksa is a data analytics and artificial intelligence company specialising in real estate, offering predictive analytics and value-added services in location optimisation. The company analyses millions of data points from all sources and creates property value and location analyses using artificial intelligence. This allows individuals to complete their real estate transactions with confidence, providing transparent, independent, and up-to-date property valuations.

The iLab Group of Companies includes brands such as Kariyer.net, Sigortam.net, Arabam.com, Cimri.com, HangiKredi, Neredekal.com, ChemOrbis, and SteelOrbis.