According to the group overseeing the digital marketplace, more than $1.1 billion in sales and rental business is generated for the Panamanian real estate industry through Encuentra24.com annually. Realtor commissions originated from sales and rentals through Encuentra24 amount to $8.8 million.
The average consumer seeking housing spends at least 15 minutes navigating the online platform per session, and tens of thousands use it daily. Thanks to this and its key role in generating income, Encuentra24 establishes itself as the absolute medium for the sector.
To provide some perspective, Encuentra24.com contributes roughly $1.8 billion a year from the real estate sector, and real estate agents commission $4.6 million each month on sales alone.
In terms of rental figures, Encuentra24.com generates about $50.4 million every year and real estate agents who book rentals via the platform generate $4.2 million in income every month.
These figures stem from the high audience volumes the platform generates which in Panama reach 800,000 individuals and over 2.2 million visits to the website every month. Of that total, there are 200,000 users making 600,000 visits and over 100,000 real estate sales inquiries on a monthly basis.
Due to the growing demand for online property listings, the team behind Encuentra24 has launched a novel and exclusive concept under the brand Casas24.com.
The new portal is a proposal focused on the real estate market and has been designed by Encuentra24 with the aim of maintaining the same effectiveness of its parent site while better catering to licensed brokers and exhibiting their high-end property listings in the region.
According to its founders, Encuentra24.com has created Casas24.com real estate portal using cutting edge technology, big data, and business intelligence to further support the real estate industry and reduce property non-occupancy time. The objective is to create a more liquid, transparent and agile market...
Company officials confirm that Casas24 will be exclusive to real estate brokers who hold a valid, up-to-date and verifiable brokerage license, as well as developers of new projects and legitimate property owners.
According to Wendy Jordan, Chief Operations Officer and Founder of Encuentra24.com, "With Casas24 we take real estate platform security and assurance to new heights for buyer and broker alike."
"The platform we have holds such rich data that we play a part in 50% of all sales and rentals within the region. And we want to take this to a whole new level with Casa24.com," remarked Jordan.
Additionally, the highest demand locations will be showcased to attract potential customers, and the design for newly constructed listings will be displayed to stand out from those of second-owner properties.
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