The car rental company Europcar launches a rental service in Spain with a driver called Global Driver Services. It is intended primarily for companies, but may also be contracted by individuals. It will operate, in principle, in five cities: Barcelona, Madrid, Valencia, Malaga, and Palma. For this, it will use synergies with companies that own VTC licenses.
This service is supported by Brunel, a company that Europcar bought in 2016. Global Driver Services will be available in three levels, “for all budgets,” according to Europcar: economy (it will take time to arrive), business and first-class. The three categories have professional drivers, insurance, direct confirmation and flexibility in both the modification and cancellation policies.
In the business service, it has a bilingual driver (Spanish and English). For a complete service, first-class includes all the above in a high-end car with bottles of water for personal consumption, newspapers available to the user and, in some cases, iPad.
We had the opportunity to try this service to attend the press meeting that Europcar organized in Fitur. We did it on board a Mercedes-Benz E-Class. Both on the way out and on the return, the driver was before the time set for the pick-up. When you execute the reservation you receive a reference number, the name of the driver and your mobile phone.
As for the platform, you can book in four steps: choose the type of vehicle, book the route, obtain the confirmation and make the payment and billing through the booking tool.
From the ‘low cost’ to the ‘premium’
In the words of José María González, CEO of Europcar Spain, with Global Driver Services, “travel options are expanded and give us a competitive advantage, which will allow us to reinforce our positioning as leaders in the mobility sector.” At present, Europcar has a market share of 20% at European level, which allows it to hold the leadership at European level.
For González, the keys are in the diversification of the business that Europcar has undertaken. In June, the gala company bought the Spanish company Goldcar, with which it intends to cover the low cost market.
Also in summer, he signed the purchase of Buchbinder, which is allowing him to expand the van rental market. With Global Driver Services, it aims to conquer the ‘premium’ domain. In carsharing, Europcar owns 20% of Car2Go and owns Bluemove, focused on hourly rental and collection in specific car parks.
Global Driver Services will be available in Barcelona, Madrid, Valencia, Malaga and Palma with high-end vehicles.
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