Facebook is expanding its ads for auto dealers to help them read more prospective customers looking for vehicles. The social media giant has also built a new lead generation feature into the product for further aid.
Facebook launched its dynamic ads for auto dealers back in November of 2017, giving companies the ability to connect with and reach potential car buyers like never before. Now Facebook has introduced dynamic ads for lead generation that enable companies to use their catalog of vehicles to increase the relevance of their ads.
The call to action on the ads encourages interested parties to complete a lead-gen form to receive further information. However, instead of taking a user back to the company’s website, leads can be sent directly to a CRM. This enables local sales reps to follow up on the leads.
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